Favcy Venture Builders Present - SpruceShine by Aneesh Gulati

Opening Day: 12th March, 2022

Stage: Pre-Product| 1st Cheque

Industry: Garment Care Platform


SpruceShine is building a pan India digital-first distributor network in the garment care industry with a human distribution layer that enables homemakers, students & solopreneurs to set up their online laundry businesses.

The Founder

Specialist in Strategy and Marketing, Aneesh has aced 4 years in PMG Asia Pacific Singapore leading the product development and strategy for a dynamic QR Codes Solution digitizing Print, POS & Promotional merchandise, that provides analytical dashboards presenting data with key insights for stakeholders. Prior to this, he started his career with Ernst & Young driving Financial Analysis and Research as part of the Assurance vertical. 

He is a commerce graduate from Sri Venkateswara College, Delhi University.

Market Positioning

Opening Day Pitch - 1

In this, the Founder takes us through the Pitch Deck and covers the following topics:

  • Founder's Background
  • Emergence of Idea
  • Solution to Market-needs
  • Target Audience
  • Stakeholder Relationship

Opening Day Pitch - 2

In this part, the Founder talks about: 

  • Vision & Mission
  • Market Positioning
  • How SpruceShine works
  • Competitive Advantage
  • Revenue Model & Financials
  • Milestones Achieved
  • Early Access Page & SpruceShine Platforms
  • Business Roadmap

 When we asked: How did you come up with this idea of a platform of distributors and its supply chain aspect?

Question: How do you think this model will benefit you as a First-mover in this white space?

On asking about a plan about building a defense strategy surrounding SpruceShine's model, the founder said:

 When Sohail asked: How do u plan to create a network effect for SpruceShine and acquire resellers and execute it?

Question from Arya Mohanty: 

  • How would you certify resellers to ensure competency and quality services?
  • Who is responsible for bearing the costs if a garment has been damaged or lost during services?
  • How will you mitigate the long-term risk of a reseller cutting off SpruceShine after reaching max customer capacity?
  • How would you define the garment-care sector that SpruceShine caters to?

When Ravi Kiran asked: How will you control customer service quality offered by the reseller, in terms of SLA adherence?

Opening Day Deck:

Interested to know more: